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R. KENNEDY & CO. (NI) LTD is committed to protecting your personal information and complying with all applicable legislation in relation to data protection. This policy describes how we collect, use and disclose your personal information.


This policy applies to any personal information about you that you provide to R. KENNEDY & CO. (NI) LTD or which is provided to R. KENNEDY & CO. (NI) LTD by third parties.


The data controller in respect of personal information processed under this policy is R. KENNEDY & CO. (NI) LTD (a company incorporated in England with company number N.I. 05715) whose registered office is at 168B Larne Road, Ballymena, Co. Antrim, Northern Ireland, BT42 3HL.



We have a Data Protection Officer who you can contact via email, should you have any comments or queries in relation to this policy or R. KENNEDY & CO. (NI) LTD use of your personal information.


Why do we collect personal information about you?


R. KENNEDY & CO. (NI) LTD collects personal information about you to provide you with our products and services and to improve and develop these for the future.

What Personal Information do we collect?


R. KENNEDY & CO. (NI) LTD collects the following types of personal information from you:

  • Name

  • Date of Birth

  • Address and address history

  • Contact details such as email address and telephone numbers  

  • Identifiers assigned to your computer or other internet-connected device including your Internet Protocol (IP) address

  • Vehicle and/or machine registration and identification numbers

  • Telematics information about the location of your vehicle and/or machine

How do we receive personal information about you?


R. KENNEDY & CO. (NI) LTD receives personal information about you:


  • When you contact us directly, visit our website (, or use our social media channels, whether to apply for one of our products or services or to make an enquiry or other request.

  • R. KENNEDY & CO. (NI) LTD is an approved dealer of J C Bamford Excavators (JCB). If you approach JCB they will provide us with your personal data based upon the machine specification and your geographical location.


How do we use Personal Information about you?


R. KENNEDY & CO. (NI) LTD and its group may use your personal information for the following purposes:

  • To verify your identity and to identify you when you contact us.

  • As a precursor to entering into or fulfilling a contractual obligation.

  • To help administer, and contact you about improved administration of, any accounts, services and products we have provided before, or provide now or in the future.

  • Recover debts that you owe and trace your whereabouts.

  • To carry out marketing analysis and customer profiling (including with transactional information), conduct research, including creating statistical information using data provided by you.

  • To carry out statistical analysis to help with decisions about account management.

  • To contact you for marketing purposes relating to products and services that we think will be of potential interest to you.

  • Ensure any offers of legitimate interest provided to you are appropriate to your circumstances.

Any personal data provided to third parties for the purpose of financing will be processed in accordance with their Privacy Policy. Please refer to the Privacy Policy of the financial organisation for details on how your personal data is processed.

We retain the right, to access, view and interrogate JCB Livelink or any successor telematics system operating on JCB Products that have been supplied by us. We may use this system to verify the location, mode of operation, service history or/any other information held on the system regarding operation and/or performance of such JCB Products.


Who do we provide this personal information to?


R. KENNEDY & CO. (NI) LTD will provide your personal information to:


  • The JCB group if you are acquiring or are interested in acquiring JCB Products.

  • Affiliated manufacturers if you are acquiring or are interested in acquiring their products.

  • Financial services providers, such as our preferred supplier of finance facilities JCB Finance Ltd.

  • Marketing providers.

  • Third party debt collection agencies, insolvency practitioners and legal advisors.

  • JCB Finance Ltd who provide machinery quotation software to us.

  • Our service providers who perform services on our behalf, such as banking services and data management firms.   


Where we store your information


All personal information we have about you is stored on secure servers operated by R. KENNEDY & CO. (NI) LTD. We may also keep certain paper records that are securely stored in lockable filing cabinets with limited access in secure premises.



How long will we keep personal information about you?


R. KENNEDY & CO. (NI) LTD will keep a copy of your personal information for as long as we have a contractual relationship with you, or from the point of a machine or product purchase, and for a period of 5 years thereafter. For personal information which is not linked to a machine purchase we will keep this for a period of 3 years from the date of the record. All SalesMaster quotes will be kept for 12 months from the point of quote.

We may keep your data for longer periods if we cannot delete it for legal, regulatory or technical reasons. Maintaining your personal information for these periods allows us to keep accurate records for our legal obligations and to handle any future complaints.


Data Transfers

R. KENNEDY & CO. (NI) LTD datacentres operate from within the European Economic Area (EEA) but some of our business partners and the fraud prevention agencies may be located outside the EEA.


Where we transfer customer’s personal information outside the EEA, we will ensure that it is protected in a manner that is consistent with how their personal information will be protected by us in the EEA. This can be done in a number of ways, for instance the country that we send the information to might be approved by the European Commission; or the business partner may have signed up to a contract based on “Standard Contractual Clauses” approved by the European Commission, obliging them to protect customers personal information. In all cases, however, we will ensure that any transfer of personal information is compliant with applicable data protection law.


Your rights

You have the following rights in connection with your personal information processed by R. KENNEDY & CO. (NI) LTD:

  • Access – you can request access to your personal information and further details about how your personal information is handled by R. KENNEDY & CO. (NI) LTD.


  • Object – you have the right to object to our processing of your personal information for direct marketing purposes.


  • Rectification – you can request rectification of any incorrect personal data held about you.


  • Erasure – you can request erasure of any personal data where the processing is based on explicit consent.


You have a right at any time to opt-out or withdraw consent of receiving marketing from us and/or to amend the delivery method we use.  In some cases, we may market to you by electronic means (e.g. by email or text) where we have provided you with goods and services and would like to give you information about similar goods and services on the basis that we have a legitimate interest to market such goods and services to you where we think you would be interested in hearing about them. We will not do this if you have asked not to be contacted, e.g. where you have opted out of marketing.


To manage your rights and delivery preferences please write to us at:


Post: R. KENNEDY & CO. (NI) LTD, 168B Larne Road, Ballymena, Co. Antrim, Northern Ireland, BT42 3HL


You can also exercise any of these rights at any time by contacting us contacting our Data Protection Officer using the contact details provided above.


If you are concerned or have questions about how R. KENNEDY & CO. (NI) LTD. handles your personal data please contact us and we will do our best to assist you. Please note that you have the right to lodge a complaint with the UK Information Commissioner’s Office (or any other appropriate supervisory authority), which may be accessed through the following link

Changes to our privacy policy


R. KENNEDY & CO. (NI) LTD reserve the right to revise this privacy policy or any part of it from time to time. Please check back frequently to see any updates or changes to our privacy policy.

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